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Fitness or Pornography?
The Role of Sexuality In The Health & Fitness Industry
Recently, a coach I follow began asking her audience about the role of sex in the fitness industry.
As a female athlete who often wears tight clothing or shows skin herself, the question seemed difficult for her. How does one navigate a topic like sexuality? Especially in an industry where it obviously factors into your attention, if not your sales?
After all, we can think of plenty of “health coaches” whose photos are one article of clothing removed from looking like they belong on pornhub.
I’ve come to this conclusion: the presence of sex in the fitness industry is good or bad depending on its intent.
This was an interesting topic for me because, frankly, I’ve never dealt with it directly. Sure, I am a fitness coach, but I have rarely looked at a shirtless male fitness coach and felt that sexuality was his primary message. It’s there, for sure, but if there is anything that guys sell, I believe it is power. The arguments for and against such expression are similar to sexuality, but that’s a topic for another time.
Among female coaches however, we all know the kind of “coach” who has a million followers. Here…
